Strategic Communication战略传播 (MA)
Shape how organisations communicate and are understood — strategy, messaging, reputation and influence across channels and audiences.塑造组织如何沟通、如何被理解——跨渠道、跨受众的战略、信息、声誉与影响力。
Communicate with strategy and purpose.以战略与目的进行沟通。
Organisations are understood — or misunderstood — through how they communicate; strategy, not noise, is what earns attention and trust.组织被理解，抑或被误解，取决于它如何沟通；赢得关注与信任的，是战略，而非喧嚣。
This programme builds the strategy, judgement and craft to lead communication across audiences, channels and moments that matter.本课程培养跨受众、跨渠道、在关键时刻引领沟通所需的战略、判断与功力。
For communicators and strategists.为传播者与战略者而设。
Graduates and professionals in communication, marketing, public affairs or any field who want to lead strategic communication.传播、市场、公共事务或任何领域、希望引领战略传播的毕业生与专业人士。
What you'll be able to do.毕业时你将能够……
- Understand communication strategy, audiences and influence理解传播战略、受众与影响力
- Analyse reputation, media and the information environment分析声誉、媒体与信息环境
- Plan and deliver communication strategies and campaigns规划并执行传播战略与活动
- Write and craft messages for diverse audiences为不同受众撰写并打磨信息
- Lead communication through change and crisis在变革与危机中引领沟通
- Measure and improve communication impact衡量并提升传播成效
180 credits across three terms.三学期 · 180 学分。
Foundations, reputation and influence, and a substantial project — grounded in real practice.基础、声誉与影响力，以及一个分量十足的项目——立足于真实实践。
A shared Future Citizen Core seminar runs through the year, alongside the modules above.贯穿全年的“未来公民核心”研讨，与上述模块并行。
Learn by doing.在实践中学习。
Seminars, studio workshops, live briefs and practitioner-led sessions. Assessment is by coursework — strategy and campaign assignments, a portfolio, and the final capstone.研讨、工作室工作坊、真实命题与实务嘉宾讲授。评估以课程作业为主——战略与活动作业、作品集，以及毕业项目。
Who can apply.申请条件。
A good honours degree (UK 2:1 or equivalent) in any discipline; relevant experience is welcomed. English equivalent to IELTS 6.5.任何学科的良好荣誉学位(UK 2:1 或同等)；欢迎具备相关经验者。英语相当于 IELTS 6.5。
Where it leads.毕业去向。
Communication and public relations, public affairs, brand and marketing, and corporate and institutional communication.传播与公共关系、公共事务、品牌与市场，以及企业与机构传播。
Progression to the faculty's Professional Doctorate in Design & Media (DProf) or PhD.可衔接本院设计与媒体专业博士（DProf）或哲学博士（PhD）。
Connect this programme with admissions guidance.将本课程与招生指引连接起来。
Use admissions guidance to review application evidence, entry requirements and fees, or contact the University to discuss programme fit.你可以通过招生指引查看申请材料、入学要求与学费，或联系大学讨论课程契合度。