Digital Media & Content Systems数字媒体与内容系统 (MA)
Create, manage and scale digital media — content, platforms, formats and the systems that move ideas across audiences.创作、管理并规模化数字媒体——内容、平台、形态，以及让理念触达受众的系统。
Make media that moves at scale.打造规模化传播的媒体。
Digital media is no longer single pieces of content — it is systems of formats, platforms and audiences working together.数字媒体不再是一件件孤立的内容——它是形态、平台与受众协同运作的系统。
This programme combines creative production with the systems thinking to plan, make and scale content that reaches and resonates.本课程将创意制作与系统思维结合，以规划、制作并规模化能够触达并引发共鸣的内容。
For digital media makers and managers.为数字媒体的创作者与管理者而设。
Graduates and professionals in media, content, marketing or communication who want to create and lead digital media.媒体、内容、市场或传播领域、希望创作并引领数字媒体的毕业生与专业人士。
What you'll be able to do.毕业时你将能够……
- Understand digital media, platforms and content systems理解数字媒体、平台与内容系统
- Analyse audiences, distribution and what makes content work分析受众、分发，以及内容奏效的原因
- Plan, produce and edit content across formats跨形态规划、制作并编辑内容
- Design content workflows and systems at scale设计可规模化的内容工作流与系统
- Use data to improve content and distribution以数据改进内容与分发
- Work ethically with media, trust and influence在媒体、信任与影响力上合乎伦理地工作
180 credits across three terms.三学期 · 180 学分。
Foundations, content systems and a substantial project — creative and strategic.基础、内容系统与一个分量十足的项目——兼具创意与战略。
A shared Future Citizen Core seminar runs through the year, alongside the modules above.贯穿全年的“未来公民核心”研讨，与上述模块并行。
Learn by doing.在实践中学习。
Studio production, workshops, live briefs and practitioner-led sessions. Assessment is largely by coursework — production assignments, a content portfolio, and the final capstone.工作室制作、工作坊、真实命题与实务嘉宾讲授。评估以课程作业为主——制作作业、内容作品集，以及毕业项目。
Who can apply.申请条件。
A good honours degree (UK 2:1 or equivalent) in any discipline; a portfolio or relevant experience is welcomed. English equivalent to IELTS 6.5.任何学科的良好荣誉学位(UK 2:1 或同等)；欢迎提供作品集或具备相关经验者。英语相当于 IELTS 6.5。
Where it leads.毕业去向。
Content and digital media production, media and platform management, social and brand content, and creative direction.内容与数字媒体制作、媒体与平台管理、社交与品牌内容，以及创意指导。
Progression to the faculty's Professional Doctorate in Design & Media (DProf) or PhD.可衔接本院设计与媒体专业博士（DProf）或哲学博士（PhD）。
Connect this programme with admissions guidance.将本课程与招生指引连接起来。
Use admissions guidance to review application evidence, entry requirements and fees, or contact the University to discuss programme fit.你可以通过招生指引查看申请材料、入学要求与学费，或联系大学讨论课程契合度。